How To Build A Movement For Transformational Change

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All images are from Popular Resistance

In recent years, people have asked us what they should be doing to build an effective movement that can create transformational change. This interest in creating a successful popular social movement comes at a time when elected representation from the two corporate parties is more distant from the people than ever before. And it comes at a time when crisis issues are reaching a point where they can no longer be ignored as a result of the failure by government to address health care, inequality and the wealth divide, economic insecurity, climate change, never-ending wars, racist law enforcement, crumbling infrastructure and more.

The world is changing rapidly. Global dynamics are shifting, and the United States is losing its hegemonic status. Within the next decade, we will need to adapt to the new world and confront these crisis issues. To do so effectively, the movement needs to have a vision of what it seeks and the structure and power to achieve it. At the foundation of political power is education, not only on the issues but also on how to be effective advocates for change.

The Popular Resistance School: How Social Transformation Occurs 

In response to questions about what we should be doing, Popular Resistance created an online school. The first course, which consists of eight classes, provides information about how social movements grow and succeed, what roles different people and organizations play in movements, how to overcome obstacles and how to develop strategic campaigns.

In addition to discussing analyses of social movements by leading thinkers on social movement theory, we bring our experiences to the classes. For many years we have worked on a broad range of issues and campaigns. Kevin started by focusing on the drug war and mass incarceration nearly 40 years ago and Margaret left medical practice more than ten years ago to advocate for single payer health care. Together, we have broadened our work to include economic democracy, corporate trade agreements, net neutrality, climate change and environmental destruction, anti-imperialism and peace, and more. We describe how our experiences in these campaigns apply to the current movement and what we’ve learned from the successes and failures of these campaigns.

We just completed the first eight classes, comprising the first course from the Popular Resistance school. We are now sharing the classes with you, and we hope you will also share them widely. Over the next eight weeks, we will feature one class each week in the newsletter. Each class is roughly one hour long and includes a curriculum and reading list. We welcome your ideas on how to improve and promote these classes.

Power Holders versus People Power 

The first class provides the context for the movement. The consistent conflict is between those who are in power and people organizing for the necessities of people and protection of the planet. In this class, we describe two models of power dynamics. The first model is top-down with the elites, which include big business interests, corporate mass media, elected officials and leaders of the permanent government (e.g., military and intelligence leadership, heads of agencies), in control using laws, institutions and norms to maintain their power. The second model inverts this arrangement with the popular movement on the top determining what happens. This requires people building power for themselves and their communities and weakening the pillars that support the elites’ power.

The essential conflict is between a plutocratic government by and for the few and democracy, where the people rule. Currently, political research shows the US is an oligarchy where the views of the wealthiest determine policy and the people’s views on issues often have very little or no impact. The US uses the disguise of managed elections to keep this oligarchy in place.

Powerholders seek to maintain the status quo to protect their wealth, income and political power. The movement seeks to shift power to the people and put in place democratic structures and institutions so they have more control over their lives and more benefits such as greater economic security, access to basic necessities like housing, education and health care, and safer environments.

Powerholders have many tools to accomplish protection of the status quo. This includes the mass media creating divisions among people to prevent the formation of a unified mass movement. It also includes putting forward false descriptions of what is occurring to disguise reality. For example, the “Patriot Act” was designed to suppress dissent by allowing mass spying on people in the US and around the world, and the Affordable Care Act, which was described as “healthcare for all,” was really a bailout of the insurance industry. These are two examples of many. Fictitious rhetoric is used to describe policies that create no change or minimal reforms to hide the reality that they violate the principles and values upheld by most people in the country and fail to provide the transformative changes that are needed.

You can view the first class here:

The links to articles on which this first class is based and the slides for the discussion can be seen in the curriculum for the class on Powerholders Versus Popular Power.

How Social Transformation Occurs

People also have many tools to overcome the power of the elites. At the end of the eight classes, advocates for change will have a greater understanding of where we are as a movement and what we need to do now to build toward a transformative movement that changes political reality.

In the classes we describe how to develop strategies that accomplish two objectives at the same time (1) weaken the power structure by causing divisions in the columns that hold the power structure in place and (2) build the popular movement’s power by creating unity across the popular movement so it becomes a solidarity-based movement of movements.

We examine the eights stages of successful social movements and explain why overall we are in the sixth stage, majority times when the movement builds national consensus, which is the stage before victory. We describe the tasks of the movement, for individuals, networks, and organizations, during the stages with a special focus on how to move from stage six to victory in stage seven and the three paths movements can take to achieve their goals.

As we build power, the power structure fights back with various tools. The classes examine how the power structure works to co-opt the movement, i.e. draw it into the power structure and undermine it. We also examine in detail the challenge of infilitrators and informants because as a movement grows, the power structure uses these tactics to divide and destroy the movement.

In the final class, we examine the basics of organizing and mobilizing people. We also review multiple tools that can be used to create a strategic plan and choose appropriate tactics to go with that strategy. We constantly return to the grand strategy of the movement, i.e. build the movement into a mass movement, not a fringe movement; build solidarity in the movement so our unity is strong and the power structure cannot divide us; and take steps that cause confusion, insecurity, and division in the power structure.

If the movement does its job to build power in the next few years, we will make the next decade one of radical transformation that we can only imagine. Goals that seem impossible right now in the current political climate will become inevitable. In the end, we will look back at our mobilizing of people for economic, racial and environmental justice as well as peace and think, ‘of course we won, the people could not be stopped.’ And, those in power will say ‘we always wanted justice, we are with the people.’ And, future generations will look back at these times and see them as a moment in history when the people came together to ensure the necessities of the people were realized and the protection of the planet became a priority.

Watch the classes. Share them widely. Create study and discussion groups to augment the work you are doing in your community.

Remember, we are the many and they are the few. People have power. The time to prepare to achieve the tremendous potential of the coming decade is now.

  • Dariel Garner

    This is a thoroughly enjoyable and fruitful series of videos. It’s like sitting at the feet of masters but much more egalitarian. The videos present empowering information that is important for everyone to know. I look forward to watching the series again and digging further into the resources offered. #5Stars Thank you

  • Schoolteacher

    This is excellent. I am sharing it widely. Popular Resistance is my greatest hope for America! Your hard and thoughtful work is deeply appreciated!!!!!!

  • larrysherk

    I hope everyone will remember that love is disarming, whereas “fighting against” and “pushing back” simply gives power to what we are resisting.

  • Jadeveon Clowney

    Sure. Let’s tell Trump how much we love him. That’ll work.

  • kevinzeese


    *Build power and resistance*
    *Popular Resistance*
    * *
    *Shift Wealth:** Economic Democracy*
    *Its Our Economy *
    *www.ItsOurEconomy.US *

    *Democratize the MediaClearing the FOG (Forces of Greed)
    Radio *

  • Vic Coffield

    Kevin, I don’t know what your “reply” means. Perhaps it is some kind of machine response?

  • kevinzeese

    I was just approving your comment. When a comment has a link in it we need to approve it so as not to have a bunch of advertisements on the comments. Thanks for your positive response. I very much agree with the points you make.

  • kevinzeese

    Love is a very powerful force. MLK, Jr. certainly took the approach of love to pull people who opposed civil rights to support civil rights. No doubt many opposing Trump policies of child separation, caging children like animals, incarcerating families and deporting desperate people are actions being taken out of love. These people are not loving Trump, they are protesting him and his policies – as they should be — but they are acting out of love.

  • Vic Coffield

    OK. Thanks for clearing up that mystery.

  • Alan MacDonald

    Kevin, Here’s my strategy for the ‘movement’:

    This is a corrected copy without my typos
    As edited and corrected:

    “As I have explained several times in “Times” comments, my only demonstration, march, and protest sign simply shouts-out:


    and on the reverse side, under the image of ‘our’ (not the Emperor’s) American flag:

    “We can’t be an EMPIRE”

    With Emperor Trump’s recent ‘reality show’ of ‘lording over’ NATO, the EU, and all European countries — which suffered through the First and Second World War of Empires — it is, IMHO, now far beyond time to, put down both Emperor Trump and EMPIRE.

    While it would have been preferable to address this existential and history-long cancer of
    Empire by employing something positive like a real global “Democracy Project”, as #41 claimed to be doing, it is now eminently clear that since the control of America’s government devolved to the point of implementing the first effective, but disguised, dual-party Vichy facade of faux democracy, that neither a democratic nor republican positive populist-progressive solution could be developed by ‘we the American people’.

    Therefore, it is essential that both we American people and all ‘citizens of the world’ develop a movement modeled somewhat on the Anti-Imperialist League at the turn of the 19th to 20th century in order to cure this ‘long 20th century’ of Empire wars through a new Global Anti-Empire League — perhaps by leading a continuation and peaceful completion of our own American “Revolution Against Empire”

    [Kevin please clear my comment when you can, BTW, I still have one on a different PR article lost in ‘approval land’ — but I have a copy and can re-post it, Thanks much,
    We certainly don’t want to see Revolutionary comments accepted by the old grey lady, and rejected by one of the very best new revolutionary and Popular-Progressive Resistance web-sties available on what’s left of the principled left alt-media of truth and leadership, Alan]

  • “Love is disarming”? Really??

    How do you think that disarming worked out in 1930s Germany? Take a look:
    “If Jews throughout the world try to instill into the minds of Hitler and his supporters recognition of the ideals for which the race stands, and if Jews appeal to the German sense of Justice and German national conscience, I am sure the problem will be solved more effectively and earlier than otherwise.”
    Full Text of 1934 Times Summary of Speech Urging Jews to be Civil in Opposition to Hitler