National Plutocrat Radio: Corporate 1%’s Dominate NPR’s Boards
Photo: Typical public radio board members: 66 percent of NPR affiliate board members have the same gender, 72 percent have the same ethnicity and 75 percent represent the same social class as these gentlemen.
For a public radio service, NPR is notoriously known for its lack of diversity within its staff, audience and guests invited onto their shows—problems that NPR has itself acknowledged (6/30/14).
A new FAIR study finds thatNPR’s diversity problem also extends into the board of trustees of its most popular member stations: Two out of three board members are male, and nearly three out of four are non-Latino whites. Fully three out of every four trustees of the top NPR affiliates belong to the corporate elite.
FAIR studied the governing boards of the eight most-listened-to NPR affiliate stations, based on Arbitron ratings (Cision, 2/13/13). The stations and their broadcast regions are KQED (San Francisco), WAMU (Washington, DC),WNYC (New York City), KPCC (Los Angeles), WHYY (Philadelphia), WBUR(Boston), WABE (Atlanta) and WBEZ (Chicago). (Two top-rated public stations, KUSC in Los Angeles and WETA in Arlington, Va., were not included in the study because they mainly play classical music rather than having a news/talk format.) Board members were coded by occupation, ethnicity and gender.
Out of the 259 totalboard members, 194—or 75 percent—have corporate backgrounds. Many of these board members are executives in banks, investment firms, consulting companies and corporate law firms. Some of the elite corporations include Verizon, Bank of America and Citigroup.
Of the board members with corporate occupations, 66 are executives in the financial industry. Another 22 are corporate lawyers. Eleven other members appear to be board members by virtue of their family’s corporate-derived wealth, usually with a primary affiliation as an officer of a family-run charitable foundation.
Of trustees with non-corporate occupations, academics are the most common, with 18 individuals—just 7 percent of total board members. Thirteen were coded as leaders of nonprofit organizations not affiliated with family-run foundations.
The other non-corporate occupations were represented on NPR boards in the single digits: eight former government officials, five medical doctors, five educators, four station insiders, three current government officials, three religious educators and three non-corporate lawyers. (Three other board members’ occupations could not be categorized.)
Corporate-affiliated board members were a large majority on virtually every board. New York’s WNYC has the most, with 90 percent corporate representation, followed by Boston’s WBUR at 83 percent. The board of Philadelphia’s WHYY is 80 percent corporate-tied, the Bay Area’sKQED is 79 percent, Chicago’s WBEZ is 76 percent and Washington, DC’sWAMU is 73 percent.
Two stations, Southern California’s KPCC and Atlanta’s WABE, are affiliated with educational institutions. Both stations are governed under a partnership agreement where two boards share responsibility: the educational institution’s publicly elected board that holds the station’s broadcast license along with the board of a nonprofit entity that manages the station’s day-to-day operations.
In KPCC‘s case, Pasadena City College’s Board of Trustees is 29 percent corporate-affiliated, with an equal number of academics, while the board ofSouthern California Public Radio is 71 percent corporate. WABE is governed by the Atlanta Board of Education (44 percent corporate) and theAmerican Educational Telecommunications Collaborative (60 percent corporate).
Although the Pasadena City College board and the Atlanta Board of Education do not have a majority of corporate occupations, corporate occupations are still the most common on each board.
The corporate composition of the NPR affiliate boards are in line with a previous FAIR study that found that the governing boards of leading public television stations—most of which are PBS affiliates—are stacked with 84 percent corporate board members overall (Extra!, 10/14).
NPR president and CEO Jarl Mohn claims he wants to ask “wealthy donors” for more money and double revenue from corporate underwriting to stabilizeNPR’s financial status (NPR, 10/17/14). What easier way to accomplish these goals than by having governing boards dominated by wealthy individuals from the corporate sector? Of course, the inevitable consequence of this is to put legal control of what is supposed to be public radio into the hands of a tiny, highly privileged fraction of the population.
As evidenced in stations’ annual fiscal year reports where major donors are listed, many of these wealthy and corporate-connected board members are relied upon to regularly donate thousands of dollars to their respective stations. For example, an executive from Capital Group International sits on their board of KPCC, while the Capital Group Companies Charitable Foundation donates between $100,000-$249,999 to KPCC.
Washington DC’s WAMU was the only station to reveal how much of its revenue specifically comes from corporate underwriting—38 percent (WAMU-FM, 10/8/14). With wealthy donors representing the One Percent class making up a substantial portion of contributions from the “public,” it’s hard to see what essentially distinguishes National Public Radio from its explicitly commercial media counterparts–and what justifies NPR and its affiliates receiving public subsidies via the federally funded Corporation for Public Broadcasting.
In addition to a lackof occupational diversity,NPR’s governing boards also suffer from a lack of ethnic and gender diversity. Out of 259 board members, 186 (72 percent) are non-Latino whites. Among members who are people of color, 31 are African-American (12 percent), 23 are Asian-American (9 percent), 12 are Latino (5 percent) and one person of Middle Eastern descent. (Six members’ ethnicities were unidentifiable.) Aside from Native Americans, none of whom could be identified on the NPR boards, the most notably underrepresented ethnic group are Latinos, who were 16 percent of the US population in the 2010 census.
Male board members outnumber female members two-to-one, with 170 men constituting 66 percent of the boards, while 88 women were 34 percent. (One board member’s gender was unidentifiable.)
The overwhelming dominance of corporate white males on NPR affiliate boards sheds light on NPR’s 2014 cancellation of Tell Me More, a program focused on issues facing minority communities that fell victim to NPR budget cuts and low ratings. The decision to to cancel the program was ultimately made byNPR’s national board of directors. (See below.) But a Columbia Journalism Review article (6/5/14) argues that NPR member stations—some included in this study—are also partially responsible for the show’s demise, either because of the stations’ reluctance to promote the program or giving it a bad time slot.
WNYC, which aired Tell Me More, has 87 percent white board membership—the most among the stations studied. Among other stations that carried the program, WHYY has 83 percent white membership, followed by WAMU at 73 percent and KQED’s 71 percent.
KPCC—which aired Tell Me More at a late 9 PM time slot—has majority white membership in both of its boards: Pasadena City College’s trustees are 71 percent white and Southern California Public Radio’s are 67 percent white.WABE, which also carried Tell Me More, had the most ethnically diverse boards: The Atlanta Educational Telecommunications Collaborative is 51 percent white, while Atlanta’s publicly elected Board of Education is 44 percent white. (On the Atlanta Board of Education, African-American members outnumber whites five to four; while every other board in the study has a white majority, the ABE doesn’t have a white plurality.)
Among the stations that did not air Tell Me More, WBUR in Boston has a 76 percent white board, and WBEZ’s is 68 percent.
Tell Me More also focused on women’s issues and was aired on stations with mostly male board members. WAMU has 69 percent male membership, followed by WHYY‘s 67 percent. KQED stands at 64 percent male membership while WNYC has 54 percent (out of the 18 women, six were tied to a corporate spouse).
Both of KPCC‘s boards have majority male membership: Pasadena City College trustees are 57 percent male, while Southern California Public Radio’s board is 76 percent male. WABE‘s American Educational Telecommunications Collaborative is 67 percent male, but Atlanta’s publicly elected Board of Education is 45 percent male. (Women outnumber men five to four.)
The boards of WBUR and WBEZ, which did not air Tell Me More, are respectively 78 percent and 64 percent male.
With so many board members drawn from corporate America, the NPRaffiliate boards were virtually bound to demonstrate a lack of ethnic and gender diversity. Fortune magazine (2/4/14) found that less than 5 percent of Fortune 500 CEOs are people of color, and a similar percentage are women (Fortune,6/3/14).
After the cancellation of Tell Me More, NPR vice president of diversity Keith Woods (NPR, 6/30/14) commented on NPR’s lack of diversity in staff and audience, saying, “Diversity numbers and percentages are important because they give a basic, at-a-glance indication of how we’re doing. They’re most useful when they illustrate extremes–huge success and huge deficits.”
Asked about Tell Me More’s cancellation, NPR president and CEO Jarl Mohn (Diane Rehm Show, 3/5/15). commented, “We believe very strongly, very deeply, that the ‘P’ in ‘NPR’ stands for public. We need to represent a wide range of diversity, and not just racial and ethnic diversity”
It’s hard to believe in public radio’s stated commitment to diversity when it stacks its governing boards with white men overwhelmingly drawn from the ranks of the corporate elite.
FAIR also took a look at NPR’s national board of directors. The 17-member board is composed of 10 NPR member station managers, the NPRpresident/CEO, the chair of the NPR Foundation and five so-called “public members.” (There appeared to be a vacant spot for a public board member at the time of publication.)
While a majority of the board is populated by NPR station managers with backgrounds in public media, the rest of the board members have strong ties to the corporate sector. This includes NPR CEO Jarl Mohn, who has an extensive background in commercial media, having held executive positions within E! Entertainment, MTV and VH1. Additionally, NPR Foundation chair Howard Wollner is a retired Starbucks senior vice president. All four of the so-called public members represent the corporate elite; three of them are executives in the financial industry.
Male board members outnumber women 10 to 6 (63 percent male). Fifteen of the board members are white (94 percent, more ethnically homogeneous than any of the station boards studied), while only one—Caryn Mathes—is African-American.