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Adidas

Adidas Exposed By Impostors At Tech Conference

This Wednesday, an "adidas executive" named "Aristide Feldholt" (actually Andy Bichlbaum of the Yes Men) announced to a huge, standing-room-only crowd at Web Summit — the self-described "largest tech conference in the world" — that adidas would reward tens of thousands of underpaid sweatshop workers, many of whom are owed significant backpay and severance by letting them frolic in a deeply weird VR world called the "adiVerse," paying for it with a cryptocurrency generated by a tiny chip implanted into their bodies. "Aristide" was joined onstage by the multi-platinum "DJ Marshmello" (actually Mike Bonanno of the Yes Men), who dropped his new single, "All Day I Dream (About Back Pay)."
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