When The Revolution Comes
Chris Smalls, author of When the Revolution Comes: A Fight for the Future of the Working Class has hip hop flash and a half. He comes from working class Hackensack, New Jersey, enjoyed a short career as a rapper, and never stopped dressing like one. While leading the drive that led to the first unionized Amazon warehouse, Staten Island, JFK8, he and his best friend Derrick Palmer resolved to create a brand that made labor organizing and solidarity cool:
We had decided to dress as colorfully as possible. We had actually come up with a branding idea that we were calling Union Drip. We thought of it as if we were starting a rap group. You needed your own style, your own look, so that people could connect with you right away.