Juneteenth was largely a regional holiday celebrated by Black people in Texas and other southern states. It commemorates the events of June 19, 1865, when Union troops arrived in Galveston and announced that slavery ended as per General Order Number 3. "The people of Texas are informed that in accordance with a Proclamation from the Executive of the United States, all slaves are free.” It is an important event that ought to be remembered, but its true significance has been lost. Juneteenth has become the latest iteration of liberal capture of Black politics, opportunistic virtue signaling, and the intentional misrepresentation of America’s history. Corrupt and avaricious corporations honor Juneteenth and cynical politicians give it great attention.