The alt-right sometimes uses sneaky methods to promote their ideas without directly showing their extremist views. For example, people like Jordan Peterson may talk about controversial topics in a way that sounds academic and respectable. They might use coded language to appeal to certain groups without openly expressing extreme beliefs. They focus on divisive issues like gender pronouns and political correctness to get attention and draw people in. Some of them might act like they are being attacked or silenced, so they seem like defenders of free speech. They may also talk to or associate with groups linked to the alt-right, even if they don’t openly support extremist ideas.