Pesticide Giant Criticised For ‘Greenwashing’ Partnership
Bayer, the world’s second largest crop chemicals company, sponsored a French influencer to create and share pro-pesticides content with over 300,000 followers on her Instagram account, an investigation has revealed. Jenny Letellier – one of France’s biggest YouTubers with nearly 4 million subscribers – has come under fire for the sponsored content, which was broadcasted via a series of videos from France’s leading agriculture fair last month. This content was produced in conjunction with Morgan Niquet, a YouTuber with 1.3 million subscribers. French media outlet Vakita, which broke the story, obtained a copy of the contract between the German multinational and Letellier that specified how the social media campaign was tailored to meet clear PR objectives for the company.