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Kayactivism

Newsletter: Making Protest Personal; Take It To Their Homes

By Kevin Zeese and Margaret Flowers for Popular Resistance. Protests at homes of public officials and corporate CEOs is a common tactic used widely because it can be very effective. The response of Barrasso shows it is working and should continue. As Saul Alinsky, author or Rules for Radicals, pointed out “any effective means is automatically judged by the opposition as being unethical.” Such protests have to be nonviolent and conducted in a way that does not inconvenience neighbors but educates them about why the protest is occurring. These tactics seek to personalize the issue, to make it less abstract than a federal agency. The campaign should keep their focus on the people responsible, not let up, continue to escalate and make the person isolated and unpopular. The goal is to maintain constant, escalating pressure so the official pays a heavy personal price for their actions.
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