EU Approves Law To Ban Greenwashing On Product Labels
The European Parliament has voted to adopt a law regulating sustainability claims on product labels. The law will prohibit retailers from making general environmental claims and sustainability claims without evidence.
The law bans the use of terms including “eco,” “biodegradable,” “environmentally friendly,” “natural” and “climate neutral” without evidence. The EU will now require sustainability labels to be linked to official certifications or those established by public authorities, such as the the EU Ecolabel, the European Environmental Bureau reported.
Further, the law addresses carbon offsetting, banning labels from noting that products have a “neutral, reduced or positive impact on the environment” because of companies’ participation in carbon offsetting programs.