Naming And Shaming Food Barons
Growing up in Northern California, Peet’s was always treated as a local coffee shop. The first location of the chain founded in 1966 was just a 15-minute train ride from my childhood home in the East Bay. Yes, Peet’s had locations across the United States, but it still felt like an alternative to the corporate behemoth of Starbucks.
That changed in 2012 when Peet’s was acquired by JAB Holding Company, a secretive firm based in Luxembourg. Peet’s wasn’t the only locally-loved chain integrated into what is now a global empire that sells more coffee than Starbucks.