Ring Scraps Flock Partnership Following Uproar Over Super Bowl Ad
Ring, the doorbell and security systems company owned by Amazon, announced last week it was canceling its partnership with surveillance company Flock Security following immense backlash to a Super Bowl commercial touting its artificial intelligence (AI) technology.
The integration with Flock was first announced in October. Ring released a statement on February 12 stating that the planned partnership with the company “would require significantly more time and resources than anticipated.”
“We therefore made the joint decision to cancel the integration and continue with our current partners,” Ring added on its website.