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After Infiltrating Standing Rock, TigerSwan Pitched Its Playbook

A new business model for breaking down environmental movements was being hatched in real time. On Labor Day weekend of 2016, private security dogs in North Dakota attacked pipeline opponents led by members of the Standing Rock Sioux Tribe as they approached earth-moving equipment. The tribal members considered the land sacred, and the heavy equipment was breaking ground to build the Dakota Access Pipeline. With a major public relations crisis on its hands, the pipeline’s parent company, Energy Transfer, hired the firm TigerSwan to revamp its security strategy.  By October, TigerSwan, founded by James Reese, a retired commander of the elite special operations Army unit Delta Force, had established a military-style pipeline security strategy. 
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