Scientific evidence shows that Indigenous people understand and manage their environment better than anyone else: 80% of Earth’s biodiversity can be found in Indigenous territories. The best way to protect biodiversity is therefore to respect the land rights of Indigenous peoples – the best conservationists. Nevertheless, the mainstream conservation model today is still, just as in colonial times, “Fortress Conservation”: a model that creates militarized Protected Areas accessible only to the wealthy on the lands of Indigenous peoples. This “conservation” is destroying the land and lives of Indigenous peoples. But this is where most of the Western funding for nature protection is going. Why? Because the myths that sustain this model of conservation are reproduced in school texts, media, wildlife documentaries, NGO adverts, etc.