The campaign to require labeling on products containing GMO’s is using the tactic of targeting individual products as well as seeking law demanding labeling. Elaine Watson writes about how Heinz is the latest target. She writes a lawsuit filed in California on March 17 by Debbie Banafsheha alleging false advertising as the term “natural ingredients” does not mean the unnatural GMOs.
“Defendant’s ‘all natural’ representations are false, deceptive, misleading, and unfair to consumers, who are injured in fact by purchasing products that Defendant claims are ‘all natural’ when in fact they are not,” reads the lawsuit, according to FoodNavigator.
Banafsheha calls it “false, deceptive and misleading; and unfair to consumers.” She also notes that consumers can be injured by these products. Banafsheha is represented by the law firm of Ahdoot & Wolfson who seek to include all consumers who bought the product since March 17, 2010.
Elizabeth Renter writes in Nation of Change that the lawsuit targets Heinz’s white vinegar which says on its label that it is “all natural.” Se writes that the phrase “has really come to mean nothing as food makers more interested in getting your money than helping you live healthier have added the term to their marketing repertoire.”
Heinz promises to fight the lawsuit vigorously, but they do not say there product is not made with GMO’s.
