The Progressive Ad Council’s Summer MarCom Workshop 2019 is just a couple of days away, this Saturday, June 22, in Manhattan. The PAC Workshop is FREE so sign up today at the Events Page @ ProgressiveAdCouncil.org if you’d like to reserve lunch (poached salmon and shrimp and wraps of all types).
We have a great lineup of progressive speakers including journalist Ben Norton of Salon and The Intercept and The Grayzone; activist Kevin Zeese of Occupy Wall Street fame, recently released after being arrested occupying the Venezuelan embassy; award-winning actress and writer Jessica Blank; Kathryn Jones of the Collective Agency; and many others. Beer and wine networking at the end of the day.
Zeese will be speaking about the Embassy Protection Collective and how it leveraged social and independent media to guarantee coverage for your next political action.
The PAC Summer MarCom Workshop is a one-day event designed to help marketing and advertising professionals promoting progressive non-profit organizations, activists, and those mounting progressive 2020 political campaigns learn how to become more effective marketers.
Full Schedule:
Saturday, June 22nd, 2019, in New York City.
The PAC Summer MarCom Workshop 2019 — Progressive ideas and political candidates are on the move: from issues such as Medicare for All and the Green New Deal, to political actors like Bernie Sanders and Alexandria Ocasio-Cortez. But how are progressive non-profits, activists, and political campaigns leveraging social media and other marketing techniques to successfully promote their brands? What’s working and what’s not? The PAC Summer MarCom Workshop is a one-day event designed to help marketing and advertising professionals promoting progressive non-profit organizations, activists, and those mounting progressive 2020 political campaigns learn how to become more effective marketers:
8:30 – 9:30
Coffee & Tea
9:30 – 10:20
1) How to Use Branding in Your MarCom to Push Progressive Causes (J.G. Sandom – PAC Co-Founder and CEO, Mnemania, Inc.)
10:30 – 11:20
2) Rapid Response and Crisis Communications—How to leverage PR, including social and alternative media, to promote progressive brands (Amy Spitalnick – Executive Director, Integrity First for America)
11:30 – 12:20
3) Story for Social Impact—Using the power of story to inspire, onboard and enroll (Jessica Blank – Filmmaker, actress, and writer)
12:20 – 1:30
LUNCH
Luncheon address by journalist Ben Norton (The Grayzone, Salon, and The Intercept)—In an age of digital censorship and unprecedented corporate control, how can we build independent progressive media platforms to challenge the right-wing status quo?
1:30 – 2:20
4) Best Practices for Creating Social First Content That Drives Action—How to create compelling video, graphics, and text for a lean-forward electorate (Kathryn Jones, Collective Agency)
2:30 – 3:20
5) The Embassy Protection Collective—Leveraging social and independent media to guarantee coverage for your next political action (Kevin Zeese – Activist and Co-Director, Popular Resistance)
3:30 – 4:20
6) Building a Technical Platform to Underpin Success—Critical digital tools that any progressive organization can use without being technical wizards (Ben Packer– Progressive Hacknight)
4:30 – 5:20
7) Vanquishing the IDC: A Tale in 3 Acts—How a progressive campaign helped disband a runaway group of DINOs in the NY State Senate (Eric Rockey, Creative Resistance)
5:30 – 6:30
Beer and Wine!
Network with MarCom professionals from progressive non-profits, political campaigns, and industry. Share secrets to success and best practices. Improve your efficacy as a communicator. And end the day with a party in downtown Manhattan! This event is FREE but a $10 donation to the Progressive Ad Council to cover expenses is recommended. Visit the Events page @ www.ProgressiveAdCouncil.org to register for your complimentary luncheon.
When:
Saturday, June 22, 2019; 8:30 AM – 6:30 PM
Where:
ThoughtWorks NYC
99 Madison Avenue
New York, NY 10016
Register here to reserve your lunch: