The Natural Gas Industry Sees Cow Manure Gas As The Key To Net Zero
Chevron has been talking a lot about cows lately. Alongside POLITICO articles about clean energy, in D.C. newsletters, on Facebook and LinkedIn, are Chevron’s recent ads featuring taglines like “We’re looking to turn the methane from cow 💩 into the fuels of the future.” Each ad links to a page on Chevron’s website which explains how methane captured from manure is actually “renewable natural gas.”
But Chevron isn’t the only one talking cow manure. As world leaders convened in Egypt last November to negotiate climate action at the United Nations COP27 summit, a dairy industry trade association also ran a social media campaign highlighting efforts to “upcycle methane” from cattle.