Gatekeeping

At the end of July, Microsoft and Google’s parent company, Alphabet, presented their latest and relatively disappointing economic results blaming it on the macroeconomic distress. What may have gone unnoticed is that both companies referred to their clouds as the main engines of growth. The cloud was also responsible for Amazon’s better-than-expected quarterly results. The cloud refers to computing services, including software, hardware, and platforms offered as services through the Internet instead of running locally on individual computers. By 2025, 45% of the world’s data storage will be on the cloud. We are constantly storing information and accessing online applications through the cloud. Moving operations to the cloud is also crucial for companies.