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Overconsumption

This Season’s Hottest Trend: Anti-Consumption

May 7, 2023 Editors, In These Times. , , ,
How did ​“deinfluencing” get started? Apparently in January on ​“beauty TikTok,” that corner of the popular video app where users promote tips, tricks and products in the world of skin care and cosmetics, and the trend has spread into everything from fashion to electronics to kitchen gadgets. ​“No,” deinfluencers are saying, ​“maybe you don’t need Dior lipstick or $500 AirPods.” And people are listening: #deinfluencing TikToks have more than 400 million views. It’s in response to the $16 billion-and-growing ​“influencer” industry, in which brands sponsor social media stars and large hauls of products seem to be the norm.

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