Cereal

Part of GMO Free USA’s mission is to foster consumer rejection of GMOs, until they are proven safe. We aim to speak collectively to force food manufacturers to come clean with the ingredients they use in their products, and to remove untested and potentially harmful genetically modified organisms (GMO). If they won’t remove GMOs, we will boycott them until they do. We will begin with one industry leader until our numbers grow large enough to expand our boycotts. Kellogg states, “At Kellogg we believe that when you start with a great breakfast, great things can happen. That’s why we make foods that you and your family know, trust and enjoy.” After repeated attempts to get them to be transparent and cooperative on the issue of GMOs, in the interest of the health and well being of their customers, we only got the cold shoulder. We began with and targeted Kellogg, an American icon since 1906, because of its heavy marketing to children and its wholesome family image. While all people – children, teens, and adults – should be concerned with their health, children are most vulnerable because their bodies are still developing. Increasing evidence suggests that long term consumption of GMOs is harmful and that the escalated use of toxic herbicides and pesticides in GMO agriculture is compounding the problem. Additionally, Kellogg was chosen because they sell the same products abroad, in countries that require the labeling of genetically engineered foods, but without using genetically engineered ingredients. Americans deserve the same.