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Instacart Settles FTC’s Claim It Deceived Shoppers

Instacart has agreed to pay $60m in refunds to settle allegations brought by the United States Federal Trade Commission (FTC) that the online grocery delivery platform deceived consumers about its membership programme and free delivery offers. According to court documents filed in San Francisco on Thursday, Instacart’s offer of “free delivery” for first orders was illusory because shoppers were charged other fees, the FTC alleged. The agency also accused Instacart of failing to adequately notify shoppers that their free trials of its Instacart+ subscription service would convert to paid memberships and of misleading consumers about its refund policy.

Instacart’s AI Experiments Are Costing Americans

Somewhere, a mom taps through her grocery app while waiting in the school pickup line, purchasing a box of Wheat Thins for $5.99. Across town, someone else scrolls through the same grocery app and adds the exact same box of Wheat Thins to their cart. For them, the crackers ring up at $6.99. It is the same item, from the same store, at the same time, but one unlucky shopper is stuck paying a higher price. Neither shopper has any idea this pricing game is even being played. This is not a hypothetical scenario. Increasingly, it’s happening all over the country. Right now, grocery delivery app Instacart is conducting large-scale, hidden pricing experiments on unsuspecting shoppers to determine just how much money they can extract from customers on the groceries they buy to feed their families.
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