Kellog’s

“All Natural” and “100% Natural” will no longer be seen on some of the popular Kellogg’s cereal brands, including Kashi and Bear Naked brands, the company announced after settling a class-action lawsuit for more than $5 million. The largest breakfast cereal manufacturer in the world faced a string of lawsuits in recent years, culminating into a single case in 2011 that cited consumer fraud and deception in labeling of its cereals as “natural” when in fact many contained synthetic and genetically modified ingredients, including pyridoxine hydrochloride, calcium pantothenate or hexane-processed soy oil. According to Reuters, the settlement must be approved by “a federal judge in San Diego overseeing the case before the suit is dismissed.” In a statement released by Kellogg last week, company spokesperson Kris Charles said the brand’s Kashi and Bear Naked lines “provide comprehensive information about our foods to enable people to make well-informed choices.”