Above photo: Palestine Cola, which is an alternative to Coca Cola and Pepsi, is produced by two brothers in Sweden. docjazzmusic/X/
NOTE: Middle East Monitor also reports another development related to the boycott of Israel: “The government urged companies in Norway, on Thursday, to avoid trade and business activities that contribute to maintaining illegal Israeli settlements, Anadolu Agency reports.
‘For years, Norway has been clear that the settlement policy in the West Bank, including East Jerusalem, is in violation of international law, including humanitarian law and human rights,’ Foreign Minister Espen Barth Eide said in a statement.
Barth Eide said businesses should be aware that through ‘economic or financial activity in the Israeli settlements in violation of international law, they risk contributing to violations of international humanitarian law or human rights.’”
Two Palestinian brothers in the Swedish city of Malmo have started production of a soft drink called “Palestine Cola” that is intended to be an alternative to Coca Cola and Pepsi for those who do not wish to buy products from companies which support Israel. Both of the well-known brands are subject to a boycott campaign due to their support for the occupation state.
Social media pages dedicated to solidarity with Palestine posted a video clip showing the two brothers producing the drink in solidarity with the Palestinians.
Since the start of the Israeli war against the Palestinians in the Gaza Strip on 7 October, boycotts have been called for targeting companies which profit from the Israeli occupation or support the apartheid state of Israel in any way.