Moyers: Challenge Of Journalism Is Surviving Plutocracy
We know that contributions from individuals, not institutions, make up most of American philanthropy, and we think some of that should be directed toward nonprofit journalism. An FCC report in 2011 found that if Americans spent one percent of their charitable giving on nonprofit media it would generate $2.7 billion a year. If community foundations put five percent of their spending toward local journalism it would generate $130 million annually. And if the foundations of the top new media corporations and their founders put five percent of their spending toward local accountability journalism it would generate $220 million annually.
But we need more than money to sustain independent journalism. We need laws to ensure that reporters can protect their sources. We need to hound government at every level to respond to public records requests. We need stronger reporting requirements for corporations so that they can be held accountable.