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Red Cup Day

Starbucks Workers’ Strike On Red Cup Day

November 15, 2023 Jaya Saxena, Eater. , , , ,
Red Cup Day, the day Starbucks releases its collectible holiday cups, is one of the company’s most profitable. But last year, Starbucks Workers United used the occasion to draw attention to its ongoing fight for unionization. The group’s Red Cup Rebellion involved strikes at over 100 stores and was SBWU’s largest coordinated effort to date. This year, SBWU says it’ll be even bigger. On November 16, according to SBWU, thousands of workers will once again walk out of hundreds of Starbucks locations to protest working conditions, including short-staffing and the frequency of promotional days like Red Cup Day.

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