Reuters, New York Times Top List Of Fossil Fuel Industry’s Media Enablers
Darren Woods, the CEO of Exxon, celebrates the potential of carbon capture to dramatically reduce global emissions. According to Saudi Aramco’s podcast, the fossil fuel industry is innovating new climate solutions, and BP’s podcast proclaims more of the same.
These messages sound like they’ve been pulled from the public-relations departments of the world’s largest oil companies, but they were produced and promoted by the in-house ad agencies of Bloomberg, Reuters, and The New York Times, respectively, and in the process benefited from the credibility those media brands have built with readers over the decades as trustworthy sources of news.