Meat Industry

Tyson Foods is being sued by campaigners who claim the US meat major is making “unsubstantiated environmental claims” about its products – known colloquially as greenwashing. The Environmental Working Group (EWG) filed the suit under the District of Columbia Consumer Protection Procedures Act, or CPPA, in D.C. Superior Court. The US arm of Brazilian meat giant JBS was similarly sued earlier this year. Jimmy Dean and Hillshire Farm brands owner Tyson has been accused of “capitalising on consumers’ interest in purchasing climate-friendly foods by falsely claiming it will be net-zero by 2050 and marketing its industrial beef products as ‘climate-smart’”.