A Guide To Six Greenwashing Terms Big Ag Is Bringing To COP28
As some of the biggest companies – in particular meat and dairy firms – grow more concerned about their climate-villain images, they are turning to greenwashing techniques: well-known tactics deployed by oil and gas industries to shift the debate away from meaningful action. Often valid concepts in and of themselves, the problem lies in how they are touted as enviro-friendly actions while companies fail to cut their contribution to global heating.
The agriculture industry has a lot to be worried about. Meat emits around a third of global emissions of methane, and action to cut this greenhouse gas has been identified by the UN and world leaders as the quickest route to slowing global heating. Farming also relies on synthetic fertilisers that are both fossil-fuel-based and emit greenhouse gases, and drives deforestation.