UAW Admits Digital Heavy, Organizing Committee Light Approach Failed Them
Rather than using traditional organizing committee structures, the UAW relied heavily on digital meetings, a light staff approach from the international union, and getting workers to sign union cards via QR codes. Given the positive media coverage of the UAW in the “Stand Up Strike,” many UAW leaders were confident they could win using this approach.
After filing with 70%, the UAW believed they would maintain their margin and win at similar margins to the 73% victory of UAW workers in Chattanooga. However, the UAW lost 44%-56% in Alabama amid charges that the company used backroom manipulation tactics against workers.