Demonstration Calls To #BoycottPuma Outside Brand’s Flagship Store
New York City - On Saturday, 12 February, Samidoun NY/NJ joined Within Our Lifetime and the Palestinian Youth Movement NY to rally outside the PUMA flagship store in Manhattan. The picket took place as part of the global day of action to boycott PUMA because of the German athletic wear brand’s sponsorship of the Israel Football Association, an institution of Zionist sportswashing and colonialism.
Not only does the IFA represent “Israel” sports, built atop the colonization of Palestine, it even includes as members siz teams based in illegal settlements in the occupied West Bank of Palestine. PUMA’s sponsorship of the IFA provides direct economic support to Israeli apartheid, colonialism and occupation as well as political and moral endorsement of its policies and practices.