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Puma

Demonstration Calls To #BoycottPuma Outside Brand’s Flagship Store

New York City - On Saturday, 12 February, Samidoun NY/NJ joined Within Our Lifetime and the Palestinian Youth Movement NY to rally outside the PUMA flagship store in Manhattan. The picket took place as part of the global day of action to boycott PUMA because of the German athletic wear brand’s sponsorship of the Israel Football Association, an institution of Zionist sportswashing and colonialism. Not only does the IFA represent “Israel” sports, built atop the colonization of Palestine, it even includes as members siz teams based in illegal settlements in the occupied West Bank of Palestine. PUMA’s sponsorship of the IFA provides direct economic support to Israeli apartheid, colonialism and occupation as well as political and moral endorsement of its policies and practices.

Boycott Puma – Pass It On

It’s not a good time to be PUMA’s CEO. Last month we learned just how nervous he is about the growing campaign to boycott PUMA over its support for Israeli apartheid. Teams in several countries are dropping PUMA, and PUMA’s celebrity ambassadors and business partners are beginning to raise ethical concerns. Now nearly 60,000 people have signed a petition to PUMA by global advocacy organization SumOfUs. And tomorrow, September 18, groups around the world, from New Zealand to South Africa to North America, will join the #BoycottPUMA Global Day of Action. We don’t particularly enjoy seeing PUMA’s CEO so agitated, but we would really enjoy seeing Palestinians enjoy freedom and justice. So we advise him to end PUMA’s complicity in apartheid Israel’s denial of Palestinian rights.

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