Marketing

How Slick Consulting Firms Get Us On Drugs

August 4, 2019 Martha Rosenberg, Intrepid Report. Educate! Corporatism, health, Marketing, Pharmaceutical Drugs

Ninety-one people a day die from opioids and 1,000 visit ERs in the US, according to the CDC. How did opioid makers get such a deathly grip on the US population? Recently, the New York Times reported that the global consulting firm McKinsey & Company had a big hand in these morbid figures. McKinsey advised Purdue Pharma to “turbocharge” OxyContin sales and use mail orders to bypass pharmacy scrutiny claims a Massachusetts lawsuit against the drug maker. Another state lawsuit accuses McKinsey of advising an opioid maker to “get more patients on higher doses of opioids” and study techniques “for keeping patients on opioids longer.” We all know what happened. Purdue Pharma also deliberately marketed OxyContin as a 12-hour med—providing pain relief for 12 hours, and only requiring a twice-a-day dose—though documents show that Purdue and its sales reps knew that was a lie, the Los Angeles Times reported.

World’s Biggest PR Firm Quits American Oil Lobby

February 21, 2015 Connor Gibson, www.ecowatch.com Resist! Capitalism, Energy, Marketing, Oil & Gas

Perhaps you heard the good news—the world’s largest public relations firm, Edelman, just spun off an advertising subsidiary so that it could show a commitment to not aiding the denial of climate change science. The Guardian explains how American Petroleum Institute’s (API) contracts with Edelman were so massive—tens of millions of dollars—that it was up to 10 percent of the PR giant’s income. or years, Edelman has managed multi-million dollar contracts with the API, using its Blue Advertising subsidiary to help API run commercials selling fantasies to people: that oil and gas are our only viable, plentiful, “AMERICAN” sources of energy. In the saga that led Edelman to dump the lobbyists at API, Greenpeace had a small role to play: we infiltrated a commercial shoot, run by Edelman’s Blue advertising arm for API.

What Do Corporations Think When The Public Is Criticizing Them?

December 3, 2014 Randal Simonetti www.popularresistance.org Educate! Advocacy, Capitalism, Marketing

Typically the first reaction of any organizations that is being criticized is an emotional one, which is exactly what the chocolate company had. They became defensive and in an effort to appease the activist organization and cease the attack, they created an expensive advertising campaign to say they were sorry and promised to do all they could to correct this terrible wrong. In essence, they admitted guilt. The consequence of this strategy was permanently losing market share consisting of anyone who felt strongly about defoliation, global warming or the needless killing of animals. This indelible admission insured those consumers never return. To successfully combat this attack you must first consider the driving motive that supports the attacker's existence.

Black Friday: From Buy Nothing To Independence Day

November 27, 2014 Alnoor Ladha and Martin Kirk, www.truth-out.org Resist! Capitalism, Consumerism, Marketing

Everything evolves. It's the movement of life through time. Those things that are fit for purpose evolve into something even more fit, better adapted and more powerful; those that don't fall by the wayside, or worse, sputter along. Buy Nothing Day, first conceived in Mexico in 1992, and taken to scale by Adbusters magazine, is a wonderful, powerful idea. It has captured the imaginations of thousands of people, all across the world, and bound them together around the idea that deep and lasting happiness cannot be packaged and sold, and it certainly doesn't come in a can of Coke or at the wheel of the latest Audi.

Red Cross ‘Used Hurricane Disasters As Photo Ops’

November 3, 2014 Pete D'amato, www.dailymail.co.uk Educate! Hurricane Sandy, Marketing, Red Cross

After Hurricane Isaac made landfall over areas of Louisiana and Mississippi in 2012, emergency response vehicles emblazoned with the logo of the Red Cross rolled in. According to one former field supervisor, dozens of those vehicles had no destination and no supplies, useless for anything but providing the appearance of disaster relief. A joint investigation by ProPublica and NPR showed that in spite of massive funding, relief efforts from the American Red Cross were disastrous, forcing smaller organizations to step in. On the second anniversary of Sandy, the report states in the aftermath of the hurricanes, aid distribution was 'politically driven' and the Red Cross set aside resources for PR purposes. It also detailed the disastrous state of on-the-ground relief efforts, with volunteers wasting thousands of meals, and failing to track sex offenders or allowing them into children's play spaces.

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