Tougher Tactics Desperately Needed to Win War On GMO Food
When I spoke to some of the key organizers behind California's Right to Know Campaign, they said that their initial "polling showed" that voters do not respond well to "negative" ads. And that talking about health concerns like widely shared consumer worries that genetically modified food might increase the likelihood of cancer, allergies and other illnesses, was negative. Which was why they refused to allow onto the video section of the Yes on Prop 37 website a single one of the hundreds of 'person on the street' videos that our volunteer KnowGMO.org effort had collected in California. Most consumers told us that they wanted to label and avoid GM food because of health concerns.