Meat Industry Using ‘Misinformation’ To Block Dietary Change
The agriculture sector has spent millions of dollars on discrediting plant-based diets, a new report has claimed.
The report, published by the consumer advocacy organisation Freedom Food Alliance on Thursday (29 February), found that multinational meat companies and lobby groups were using industry-funded research, public ad campaigns and educational materials to sway public opinion on meat and dairy.
The Disinformation Report: Harvesting Denial, Distractions & Deception suggests that the industry is sidestepping accountability for its role in greenhouse emissions.