Verizon’s Undeletable ‘Supercookies’ Track Users’ Web Activities
The profits made by Google and Facebook from trading users’ choices and habits to ad companies are prompting other communication giants such as Verizon, to collect data on their customers, mostly without their knowledge.
Verizon Wireless has been actively implementing its new advertising program called Precision Market Insights (reportedly started in 2012), which tracks web activities of approximately 106 million Verizon customers when they are web surfing from portable devices, the Electronic Frontier Foundation reports.
The tracker registers which sites people visit and how much time they spend there, and even what apps they use on their smartphones and how exactly.
The most interesting is the way Verizon collects the valuable data – by forcibly installing “perma-cookies” that track people’s activities on the web on personal devices, reports Wired.