Army Recruitment Now Based On Student Debt
The U.S. Army wants a 500,000 active-duty force by the end of this next decade, about 25,000 more than today. And preying on low income high schoolers is apparently how they intend to do it. This past month the Army announced that they have already surpassed their recruitment goals for 2019–with three months still to go. That a big change from recent years’ where unsuccessful recruiting outcomes have been the norm. So what changed? Recruiters are no longer using patriotism as their main marketing strategy. And wars in the Middle East are not on the talking points either.