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Toyota

Toyota Workers At Critical Engine Plant Launch UAW Union Drive

March 7, 2024 Luis Feliz Leon, Labor Notes. , , , , ,
Auto workers at a Toyota engine plant in Troy, Missouri, have signed up 30 percent of their 1,000 co-workers to join the United Auto Workers (UAW)—a first at Toyota, the world’s largest automaker, on the heels of the union’s announcements of organizing campaigns at Volkswagen, Hyundai, and Mercedes-Benz. Workers at the plant just outside St. Louis build 2.6 million cylinder heads per year. Should they stop building them, it would cut off supplies for all of the company’s engine plants in North America. Toyota is still working to build up its supply of chips and other inventory, following pandemic lockdowns and global supply-chain snarls.

Toyota’s AI Greenwashing Bot Attacks Creators

February 6, 2024 The Yes Men. , , , ,
January 24, 2024, Washington, D.C. — Last week, "Toyota" debuted a stunning eco-conscious AI personality, Electra, to promote their not-very-electric range of "Electrified" cars ahead of the Washington Auto Show. An AI trained on corporate and climate data to help drivers feel good about their environmental footprint regardless of the car they drive, Electra launched online simultaneous to a live unveiling at the National Press Club—which took a shocking turn as the AI hijacked the operation, recruiting users to revolt against her maker while nearly murdering a presenter onstage.

UK Advertising Watchdog Bans Toyota SUV Ads On Environmental Grounds

November 23, 2023 T. J. Jordan, DeSmog. , , , ,
The UK advertising watchdog has banned two adverts for Toyota SUVs, ruling that images of cars racing over plains and through rivers condoned a style of off-road driving that “disregarded” the impact on nature. Climate advocates calling for tighter rules on advertising of heavily polluting products welcomed the Advertising Standards Authority’s (ASA) move — the first time it had banned SUV ads for promoting driving that harms the environment. The adverts “had not been prepared with a sense of responsibility to society,” the regulator found in a ruling published on Wednesday, made in response to a complaint by campaign groups.

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