Burger King Loves Net Neutrality (?!) And Other Whoppers
Some buzz-killers are complaining that Burger King doesn’t really care about Net Neutrality and is just trying to exploit a hot-button topic. To them, I say: I know! Isn’t it great?! Net Neutrality is so popular right now that it’s being used to sell hamburgers. This supposedly obscure issue, one that all the political experts spent years trying to dismiss and rename, is so prominent that Burger-freaking-King wants a piece of it. Right now Net Neutrality ranks high on the list of concerns of millennial voters — right up there with marijuana legalization. If nothing else, BK knows its target demo. The unprecedented public response since Ajit Pai’s FCC moved to kill Net Neutrality in December has now seized the attention of Madison Avenue. This is new territory. And it’s delicious.