Now, The War On . . .
A new campaign entitled, ‘ War on Irrational Fear’, launched by progressive ad agency, Incitement Design, aims to show Americans that our ongoing obsession with domestic terrorism is a costly and harmful distraction, which has been greatly exaggerated.
According to its creators, the American media and elected officials talk about terrorism on a daily basis. However, when scrutinized, the actual death toll from terrorism in the United States is surprisingly small with an average of 4.6 American deaths per year from domestic terrorism in the last five years.
The campaign puts a satirical spin on the “war on terror” through fact-based research and web video graphics which, according to Robert Arnow, campaign founder and director at Incitement Design, was inspired by Edward Snowden’s NSA mass surveillance revelations:
“Snowden risked his liberty to inform the public about the illegal and immoral spying that was, and still is, being directed against innocent Americans. But almost no one in the media or government has addressed the elephant in the room: the data shows that domestic terrorism is simply not a big enough threat to justify the enormous sacrifice of public resources and liberty we’re making in its name"