Why Internet Start-Ups Support Net Neutrality
Back before the iPhone app store and then Google’s Android app store, building software to run on mobile phones was a loser’s game. You had to get the permission from Verizon or AT&T, and then you might have to sign an exclusivity deal and share profits and be at their whim.
But, the Web has never required online services to get permission to launch or reach everyone. There are no trolls under bridges in the web kingdom.
All you need to launch something that could reach millions or billions of people is, to paraphrase a poker saying, a silicon chip and a chair.
That’s thanks to an open internet governed by principles known as Net Neutrality.
It’s a simple enough concept: the companies that Americans pay to in order to get online — Comcast, TimeWarner Cable, Verizon, AT&T — should deliver the content that a user requests and not block sites or degrade service or play favorites.
That open platform allowed me to start Contextly, back when I was a writer at Wired, using just my savings to pursue a vision for how online publishing could be made better for readers, writers and publishers. We show millions of content recommendations daily and there’s no way we could have afforded to pay AT&T and Verizon and Comcast for the fast lane to get our images loading quickly.