Dominion CEO Worried About Grassroots Social Media Organizing
By Glen Boshart in We Are Cove Point - Farrell experienced firsthand the power of social media when Dominion’s Cove Point LNG export project came under heavy fire by activists, who also protested the project in person at FERC by repeatedly disrupting that agency’s meetings.
The executive acknowledged that the power industry has not always been “on the cutting edge” with respect to using social media tools, but added, “we’re going to have to learn how to do it and we’re going to have to learn how to respond.”
Farrell said that ability to respond has become even more important with the emergence of a new coalition of opponents. He noted that opponents of new projects in the past tended to be mostly people who did not want a project to involve the use of their property. This new coalition, however, includes these people teaming up with environmental groups that want no fossil fuel use at all, as well as Tea Party conservatives who oppose government intrusion on principle, Farrell said.