Big Meat Unveils Battle Plans For COP28
Major meat companies and industry lobby groups are planning a large presence at COP28 in a few days time, equipped with a communications plan to get a pro-meat message heard by policymakers throughout the summit, DeSmog can reveal.
Documents seen by DeSmog and the Guardian show that the meat industry is poised to “tell its story and tell it well” in the lead up and during the Dubai conference, which comes on the heels of the world’s hottest ever year.
The files relate how the world’s largest meat company, JBS, is planning to come out in “full force” at the summit, along with other big industry hitters such as the Global Dairy Platform and the North American Meat Institute.