How The Meat Industry Is Climate-Washing Its Polluting Business Model
In February last year, the head of a leading global meat industry body gave a “pep talk” to his colleagues at an Australian agriculture conference.
“It’s a recurring theme that somehow the livestock sector and eating meat is detrimental to the environment, that it is a serious negative in terms of the climate change discussions,” Hsin Huang, Secretary General of the International Meat Secretariat (IMS), told his audience. But the sector, he insisted, could be the “heroes in this discussion” if it wanted to.
“We cannot continue business as we have done in the past,” he went on. “If we are not proactive in helping to convince the public and policymakers in particular, who have an impact on our activities – if we are not successful in convincing them of the benefits that we bring to the table, then we will be relegated to has-beens.”