Holiday Shoppers Are Flexing Political Power Through Boycotts
For 38 weeks straight, racial justice protesters have been gathering outside a Target in Washington, D.C. to call out the company for suspending its Diversity, Equity and Inclusion efforts, aligning itself with the Trump administration’s attacks on DEI.
To put additional pressure on the company, those advocates have been calling for “Target fasts,” in which people completely abstain from purchasing anything from Target.
The boycott began in February, following Target’s suspension of DEI efforts, and was initiated by Until Freedom, a nonprofit organization dedicated to community activism and rapid response.