Napa Vintner Says ‘No Pesticides, No Problem!’
By Kari Birdseye for Earth Justice - Ceja was eleven told by a patriarch of the wine industry not to market to the Hispanic community because "they do not buy that much wine." She told him, "You concentrate on your market, I'll concentrate on mine." Ceja You have grown a successful business while introducing wine to new audiences for more than a decade.
But you can read all about that in the glossy trade magazines. What I find MOST compelling About Ceja's story and her family's approach to running the business is the genuine love and respect for all their they show workers, from farmhands to managers. Because the Cejas Provide a pesticide-free work environment, pay good wages and treat workers to "parties" and family gatherings, Most of the field workers at Ceja Vineyards have been with the company for many years-a rarity in farm work. As the Obama administration finalizes a new Worker Protection Standard-the woefully outdated regulation protecting farmworkers from pesticide exposure-Ceja Serves as a shining example of how doing right by the environment (and your work force) can be good for business.