Don’t Be Fooled: The PR Assault On Organic Food
The New York Post loves a good villain, but you’d think it would be hard to cast a bad light on the group of people profiled in an April 19 story: moms who feed their kids organic food.
Naomi Schaefer Riley took on the challenge in “The Tyranny of the Organic Mommy Mafia,” and built a case against “the arrogance and class snobbery” of people who buy and eat food that’s been grown without artificial chemicals.
“Organic food does not necessarily mean better. It’s a term that’s been co-opted and manipulated into a billion-dollar industry by some of the biggest food companies in America,” Riley wrote.
The anti–organic food narrative is a recurring theme in the media of late. What’s going on with these stories?
In January, Slate (1/28/14) served up “Organic Schmorganic” by Melinda Wenner Moyer—shared 45,000 times on Facebook. The story concluded that it’s not worth feeding your kids organic fruits and vegetables because there is no documented harm from conventional produce treated with chemicals, especially when the residues are below levels deemed safe by the US Environmental Protection Agency.