Sonoma County Says ‘No’ To Walmart
Wal-Mart has again submitted a proposal to expand its existing discount store in Rohnert Park into a supercenter, selling both general merchandise and groceries. In 2010, widespread organized opposition across Sonoma County and a successful lawsuit derailed the project.
Much has changed since Wal-Mart first proposed a supercenter five years ago in Rohnert Park–and the ongoing campaign by a broad coalition of labor, faith, environmental, and community-based organizations to oppose the project has implications for the entire state, if not the nation.
For the past five quarters Wal-Mart has experienced falling sales. The retail giant is desperate to expand its market share in large metropolitan regions like the greater San Francisco Bay area.
To penetrate metro regions Wal-Mart seeks to increase both the number of supercenters with groceries and to construct 40,000-square-foot ‘Neighborhood’ grocery stores—as Wal-Mart’s grocery sales climbed from 7 percent nationwide in 2002 to 18 percent in 2011. Hence, in addition to proposing the first supercenter in the North Bay (i.e. Marin and Sonoma counties), Wal-Mart is building a ‘small mart’ grocery store in Rohnert Park, also the first in the two counties.