Our Organizing Must Match The Structure Of Our Target
In September 2017, Amazon announced its intention to build a second headquarters, dubbed HQ2. Over 200 municipalities in the US, Canada, and Mexico submitted proposals to host the site, with offers for everything from tax breaks to infrastructure improvements to promises of partnerships with high schools and universities in order to train a whole workforce for Amazon. Some even offered to rename their town Amazon. In the end, Amazon selected three locations: New York City, Arlington, and Nashville.
Labor and community organizations in each location quickly coalesced to oppose the developments and the use of public money to incentivize them. In New York, the coalition organized demonstrations; allied with key elected officials, like Senator Michael Gianaris; and trained community members in Queens — Amazon’s would-be neighbors — to act as spokespeople.