How A Strong Messaging Strategy Helped Defeat Brazil’s Bolsonaro
The Trump phenomenon in the United States has sharp parallels with the powerful right-wing populist movement in Brazil. Under the leadership of Jair Bolsonaro, who won the presidency in 2019, that movement trampled previous democratic norms, denied climate change, downplayed the risks of COVID-19 and fostered violence against vulnerable communities.
Often called “The Trump of the Tropics,” Bolsonaro lost his re-election effort in January 2023, and quickly followed in Trump’s footsteps by refusing to concede defeat. His supporters then tried to occupy and attack government buildings in the capital, while also calling on the military to intercede.