A New Hedonism: A Post-Consumerism Vision
By Kate Soper for The Next System Project - But the shopping-mall culture is also in many ways bad even for those who live in affluent societies. What the economist, John Maynard Keynes, condemned as the pathology of monetary greed is now not only regarded as a normal response to our times but also an essential driver of national well-being. Its effect is to subordinate everyone to a time economy and work ethic that sees free time as a threat to human prosperity rather than a form in which it can be realized. Despite the huge gains in productivity, time scarcity, stress at work, and insecurity remain the dominant life experience of huge numbers of people. An existence devoted to the creation of ever more stuff, most of it unneeded other than to enhance corporate profits or to secure the reproduction of the consumerist economic infrastructure, leaves all too little time and energy for actually having a life. Indeed, it functions as a major constraint on the self-development and political awareness required to enjoy a fuller and freer life. Everything that should be central to human pleasure and well-being has become marginal, whether it be convivial time with family or friends, engagement in civic and political projects, the enjoyment of hobbies and educational activities, making music, reading, gardening, being in nature, or just idling.