Nike To End Sales In Israeli Shops
Israel has been dealt a hammer blow by sports clothing manufacturer Nike. The mega-brand has announced that it will end the sale of its products in stores within the occupation state in a move welcomed by social media users as another victory for the international Boycott Divestment and Sanctions (BDS) campaign.
“Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals,” Nike is reported as saying in a letter sent to shops in Israel.
Nike’s decision is expected to hit retailers hard. As one of the most popular sporting brands in the world, its products account for a large proportion of sales.