By Amanda Abrams for Yes! Magazine - In 1968, Martin Luther King Jr. and his allies started the Poor People’s Campaign, a movement meant to improve the lives of low-income Americans. But King was assassinated a few months before its political actions officially kicked off, and the campaign never reached its full potential. Fifty years later, Rev. William Barber, head of the North Carolina NAACP, is joining other religious and activist leaders to launch a new Poor People’s Campaign, picking up where King left off. Although King is universally associated with civil rights and the struggles of African Americans, the original Poor People’s Campaign was an inclusive effort to alleviate the poverty of Americans of all races. And today’s organizers say that goal is fundamental to the new campaign as well. In this deeply polarized socio-political climate, the message is an attractive one, emphasizing not left or right, but a collective moral obligation to allow everyone a fair shot at a decent life. Barber’s inclusive language certainly succeeded in North Carolina, where the popular Moral Mondays protests he spearheaded in 2013–14 helped elect a Democratic governor last year. But for the new movement to gain national traction, it will need to appeal not only to African Americans and progressive Whites, who currently make up Barber’s base, but also draw in poor and working-class Whites, too.